THE ROLE
& SCOPE
As Marketing Director for Invermere Brewing Co., I led the full transformation of an established brewery — from acquisition through rebrand, relaunch, and growth. Formerly known as Arrowhead Brewing, the brand was reimagined from the ground up: new name, new identity, new packaging, and a refreshed marketing strategy built to capture the romance and character of Invermere while positioning the brewery for meaningful expansion across Alberta and BC.
My scope spans brand strategy, packaging and design direction, channel marketing, and launch campaign execution — with a clear mandate to reach both the local community and the broader audience of tourists and craft beer enthusiasts that the region draws year-round.
My scope spans brand strategy, packaging and design direction, channel marketing, and launch campaign execution — with a clear mandate to reach both the local community and the broader audience of tourists and craft beer enthusiasts that the region draws year-round.
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ClientInvermere Brewing Co.
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Year2025
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RoleMarketing Director
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Website
The
Result
The 2025 relaunch landed strongly — generating standout press coverage, deep local engagement, and rapid growth across social and email channels. With the foundation now in place, the focus turns to scaling the brand and driving distribution growth across two provinces.
Few briefs are as exciting as a blank slate rebrand in a community with real soul. Getting to rebuild a brewery's identity from the ground up, and craft a brand that captures the spirit of Invermere for locals and visitors alike, made this a hugely creatively & rewarding project.
