THE ROLE
& SCOPE
As Marketing Director at Village Brewery, I led the resurrection and relaunch of the iconic Calgary Beer — a historic local brand originally founded in 1893. Working in close collaboration with Molson Coors, I acted as the brand's manager, balancing the weight of its century-long heritage with the need to connect with a new generation of drinkers.
The relaunch was a full-spectrum brand effort: a contemporized identity that preserved the brand's equity and history, new product formats, a full merchandise line, influencer and creator collaborations, out-of-home advertising, and a campaign-led events strategy. Every element was designed to honor where Calgary Beer came from while making it unmistakably relevant today.
The relaunch was a full-spectrum brand effort: a contemporized identity that preserved the brand's equity and history, new product formats, a full merchandise line, influencer and creator collaborations, out-of-home advertising, and a campaign-led events strategy. Every element was designed to honor where Calgary Beer came from while making it unmistakably relevant today.
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PartnerSix Pints Collective
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Year2022 - 2026
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RoleBrand Management
The
Result
The results spoke for themselves — a well-received market return, genuine cultural traction with younger audiences, wide ranging distribution, and year-over-year revenue growth of over 500%.
Calgary Beer is one of the most storied brands in the city's history - a 130 year old icon brought back to life. Getting to lead its resurrection, bridge generations of brand equity, and deliver a relaunch that resonated culturally and commercially made this an incredibly meaningful project.
