Invermere Brewing Co.
Marketing Director
As Marketing Director for Invermere Brewing Co., I led the full transformation of an established brewery — from acquisition through rebrand, relaunch, and growth. Formerly known as Arrowhead Brewing, the brand was reimagined from the ground up: new name, new identity, new packaging, and a refreshed marketing strategy built to capture the romance and character of Invermere while positioning the brewery for meaningful expansion across Alberta and BC.
These are the good old days.
Few briefs are as exciting as a blank slate rebrand in a community with real purpose. Invermere Brewing Co. the opportunity to completely reimagine an existing brewery - new name, new identity, new story, and build a brand worthy of a town that its people are deeply proud of.