THE ROLE
& Scope
As Marketing Director at Village Brewery, I set the brand and marketing strategy for one of Calgary's most recognized craft breweries and drive it to execution across every channel and touchpoint.
My approach centers on building a cohesive strategy and activating it through four core pillars: digital, taproom experience, community events, and product. I lead an internal team and external partners to bring that vision to life — managing agency relationships, vendor performance, and budget accountability end-to-end.
My approach centers on building a cohesive strategy and activating it through four core pillars: digital, taproom experience, community events, and product. I lead an internal team and external partners to bring that vision to life — managing agency relationships, vendor performance, and budget accountability end-to-end.
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BrandVillage Brewery
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RoleMarketing Diretor
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Website
BRAND
IMPACT
In my time leading the marketing function, that strategy-led approach has grown Village Brewery's social audience to over 25,000 followers, produced more than 350 community events per year, driven consistent revenue growth, and brought multiple new product lines successfully to market — alongside full rebrands, website rebuilds, and integrated campaigns that have strengthened the brand at every level.
Village Brewery is one of Calgary's most beloved craft breweries, known as much for its community roots as its beer. As a homegrown brand with a loyal following and an ambitious growth trajectory, it represents the full scope of what modern brand marketing leadership looks like.
